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Paying Too Much For ‘Free’ Online News?
As life repeatedly teaches us, everything has its price. Can the same be said for free online news sites? In this whitepaper, we discuss some of the constraints these services put on monitoring and...
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Online Video: Another Tool in PR’s Arsenal
Valerie Simon On Wednesday Amazon.com CEO Jeff Bezos chose to talk about the Zappos deal on YouTube. By speaking directly to the public, and bypassing the press, Bezos was able to assure that his key...
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Catching Up With Social Media In America’s Sailing Capital
by Mike Robinson* Flickr Image: PJM I recently attended a seminar presented by Phill McGowan, public information officer for the City of Annapolis. His discussion was entitled, “Successful...
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Integrating Social and Real-Life Networking
Valerie Simon I could not be more excited to attend the PRSA T3 conference on June 11, 2010. The co-chairs, PRSA Technology section chair Rich Teplitsky and my #PRStudChat partner, 2.0 expert and...
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Social Media: The New Solitaire?
by Denise Giacin* Flickr Image: The Progressive Lately I’ve been struggling with the social media paradox – is it good or is it bad? I use social media because it encourages me to be, well, social. You...
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Online Media Monitoring: An Essential Part of Listening
Is it really necessary for companies to monitor social media in order to interact with their customers? Or is there a better way to observe and report on your client base? Rick Mans believes this to be...
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Measuring Social Media: The Value of Influence
Valerie Simon “Influence is about the value you give,” emphasized Deirdre Breakenridge, author and President of Mango! Marketing at the February 15th PRSA NJ Measurement and Evaluation workshop on...
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You’re “Engaging” Oprah… Now What?
Valerie Simon There has been much discussion of late regarding influencers. How do you identify an influencer? How do you measure their value? And how do you talk to people who don’t necessarily...
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A Personal Success Story for Using Twitter to Connect with Clients
Do you check-in on Foursquare or Loopt or post to Twitter when you are out shopping or eating? A recent MediaPost story, Users Register Social Network Comments While Shopping, reported one-quarter of...
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A Listening Exercise – Gaining Information and Encouraging Action from Your...
Flickr Image: Sebastian Fritzon Valerie Simon Listening, as I define it, is not a passive exercise. Listening is not a matter of simply hearing words. Listening requires a concentrated method of...
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PR Week Measurement Roundtable Q&A Takeaways
Valerie Simon On Wednesday, May 4th, I had the opportunity to attend the PR Week Measurement Roundtable, along with some of my BurrellesLuce colleagues. The roundtable focused on the constantly...
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PR News Facebook Conference: Engaging Your Followers – Developing a Winning...
Colleen Flood* What do you do with all your Facebook followers? How does a brand come to life on Facebook? These were just some of the questions addressed at a panel on “Developing a Winning Content...
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In PR and the Media: August 13, 2012
Review: What’s the Best News Monitoring Service? (Keybridge Communications) Keybridge Communications, a DC-based public relations firm specializing in writing, media placement, and design, dishes on...
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Complimentary BurrellesLuce Webinar: Don’t Be A Tool: A Guide To The Latest...
Complimentary BurrellesLuce Webinar: “Don’t Be A Tool: A Guide To The Latest Social Media Tools” When: Tuesday, October 9, 2012. Time: 1 p.m. EDT REGISTER NOW! Nearly every month yet another Social...
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Don’t Be a Tool: a Guide to the Latest Social Media Tools (BurrellesLuce...
Nearly every month yet another social media measurement tool appears on the horizon, promising to bring better insights, increased efficiency, and better performance. All too often PR and marketing...
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BurrellesLuce WorkFlow: Improving the way you capture, measure, and connect...
BurrellesLuce Product Demonstration When: Tuesday, November 20, 2012 Time: 1pm ET Register Now! Want to save time and work efficiently while delivering maximum results for your organization? Whether...
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PR and Fair-Use: What Practitioners Should Know
January 2013 As a PR and communications professional you’re no stranger to disseminating information to your constituents. What you may not be familiar with, however, is copyright compliance and the...
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